Our core focus for 2019 is marketing.
"We do the marketing while you distribute" is the catchy phrase that summarizes our business strategy.
We will do 90% of the marketing activities required to get the customers while distributors focus on making the products available for the customers to buy.
Currently, we are directing our marketing activities on social media and online advertisements. We expect that by the 2nd quarter of 2019, we should include other mass media channels.
Production of highly engaging gingles for radios and videos for tv and youtube is the core mandate of our marketing and sales department.
Our distributors are a very important component of our success story. This is why we have developed 3 different categories for distributors.
1. Select the category that suits your plan
2. Fill the application form
3. Pay processing fee of ₦2,500
4. Make an initial order.
At Dr Mbah Farms, we are happy to partner with individuals, groups and organisations towards
the sale and distribution of Dr Mbah's Wholegrain white Rice.
At Dr Mbah Farms, our focus is on production and packaging while we are happy to partner with our distributors in the supply and sales of our products.
However, we understand that if our distributors do not sell, we also do not sell. Hence, we are going to provide 24/7 support to all distributors irrespective of category.
Our business model is such that we will take the responsibility of doing 90% of the marketing while our distributors focus on sales and making sure the product is always available to the customer.
This reduces the burden of marketing cost to the distributor.
We also have incentives to encourage our high flyers. These incentives include gifts in cash and kind. For 2019, we will gift out 20 hilux vans and award cash gifts totalling ₦50,000,000.
Our experience in digital marketing will also be of immense benefit to us and our distributors. Our daily advertising campaign is set to have a reach of 1.2m adults every week.
We also have flyers, gingles and video productions to support our digital marketing campaign.
At the end of the day, we know that we will meet our daily sales target and even surpass it God willing!
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